UPgrade
So basically every aspect of our production capability was upgraded over the past year: press, exposure unit, dryer, reclamation capabilities, dark room and ink jet printer are just a few things that were upgraded with a new model or initially procured. This has dramatically increased the quality and consistency of our final product, which means better goods for you.

FISTicuffs
For the last several years I have been involved with MMA and Jiu Jitsu: beginning with instruction received from Roy “Big Country” Nelson while I was living in Las Vegas. After moving home to Cali, that training continued at Team Quest in Murrieta. Over the last few months Chapter 7 has been busy helping some of the fighters out of Quest with their fight apparel. Most recently we created some rad warm-ups for Sokoudjou as he faced Mussassi on CBS Strikeforce and also made some shorts that Amateur Steven Tobias wore in a recent fight where he won.

RACE
I think as early as I can remember I have wanted to be involved with racing… I have always wanted to drive…. Ricky Bobby said it best ” I wanna go fast”. As such, I have made it a point for Chapter 7 to have a presence in racing. From sponsoring various racecars to actually being a member of TLR (an off road race team) out of San Diego, the foundation has been laid for many years of future involvement.

Most recently we have been busy contributing our time/apparel to TLR, who has been successful in driving the Competitive Metals 2091 car to class leader in the Best In The Desert racing association. With one more race of the season it looks like we will be taking class champion this year!!

Even more exciting is the near completion of the class 7 unlimited truck by TLR that will be raced next season… this is one bad mofo… however, details are protected until the truck is out… so look forward to some bad ass pics/videos when this puppy comes out!!

We have also begun to sponsor individual racers that demonstrate Chapter 7’s core policy of “ Going For Broke”! Look out for Nick Sigafoos, out of Austin, who just went pro after a 4-year hiatus… get busy Nick!! Interested in riding/driving (etc) for Chapter 7? Look at our sponsorship page for details.

PROMOtime
In an attempt to gain some awareness of our existence, we have been working hard to do promo events outside of racing and fighting. Within the last several months we have done a few local bars/clubs and 2 large Socal events. We debuted our awesome new custom Chapter 7 canopy at Dirt Alliance and got an awesome response!! All of these events can be seen on our myspace (http://www.myspace.com/chapter7ind) or Facebook (http://www.facebook.com/chapter.seven) and you can count on us doing more events as we continue to grow… so help us grow and buy some gear!!

ANDlast
But not least, we totally redid our web page and integrated our web store while updating our store with all the available items for purchase. It’s been many months in the making, but its finally complete and ready for use what do you think? Send us an email and let us know what you think about it… or us... or really anything you want to say I guess… ok that is all for now